What are Cookies?
Cookies are small (text) files that are sent to your browser while you are visiting the website of Bluegrass and are subsequently stored on the hard drive or in the memory of your Terminal Equipment. At your next visit to the website, the browser can send back this information. The cookies that are stored through this website cannot harm your Terminal Equipment or any files that are saved on your Terminal Equipment.
Which cookies are used by Bluegrass and for which purpose?
This paragraph applies to those cookies that are stored and read by Bluegrass itself. No third parties are involved in storing and reading these so-called first party cookies.
Firstly, Bluegrass stores technical cookies. These cookies are necessary to provide the requested service. For instance, technical cookies allow you to proceed through different pages of a website and they remember selections.
Besides technical cookies, Bluegrass stores cookies that are only stored on your Terminal Equipment temporarily. These cookies are automatically erased when you close your browser. These so called session cookies are used to map your online behaviour during a visit to the website. Bluegrass can use this information to adjust its website to the needs of its users.
Also, Bluegrass can store cookies that remain stored on your Terminal Equipment for a longer period of time. With these permanent cookies your Terminal Equipment can be recognized the next time you visit the website. These cookies enable Bluegrass to adjust the website to your specific preferences. Since your preferences are already set, your next visit will be less time-consuming and more agreeable.
Reading information without cookies
Besides storing cookies, Bluegrass reads information from your browser and Terminal Equipment without a cookie being stored. In this way, Bluegrass collects the (technical) features of your Terminal Equipment and software used by you, such as the type of operating system, the browser settings, the installed plug-ins, the time zone and the screen size. Bluegrass uses this information to track your online behavior.
Third party cookies
Apart from cookies that Bluegrass itself stores, third parties can store cookies on your Terminal Equipment through the website. This paragraph applies to these third party cookies. Bluegrass can not control or influence the use of these cookies and/or the use by third parties of the information collected through these cookies. Bluegrass only provides the platform that enables storing these third party cookies. Bluegrass emphasizes that on the use of the data collected through these cookies further conditions of third parties may be applicable. The different types of third party cookies that are stored through the website are discussed below.
In order to collect data on the usage of the website and visits to the website, Bluegrass uses Google Analytics. Google Analytics stores a permanent cookie on your Terminal Equipment which is subsequently used to register your use of the website. This data is then analyzed by Google and the results are given to Bluegrass. This enables Bluegrass to get more insight in the way in which the website is used and, based on this information, to make adjustments to the website or the provided services.
Google can give this information to third parties if it is legally obligated to do so and/or if third parties are processing the information on behalf of Google. Google can not use the information for other Google services.
Social plug ins
Videos are shown on the website that come from third party websites, including You Tube and Vimeo. These third parties store cookies that make it possible to show you the videos. Also, tracking cookies may be stored that are used to track your online behaviour when using various websites and to build a profile of your online behavior.